FlowCommerce is a headless eCommerce platform serving 3,200+ merchants across 40 countries. We designed and built the entire platform from scratch — a multi-tenant SaaS architecture with real-time inventory management, a no-code storefront builder, and an advanced analytics dashboard powered by sub-second BigQuery queries.
The Challenge
The founding team had a clear vision: a Shopify-killer for mid-market retailers who needed the flexibility of custom development without the cost. They needed a platform that could be stood up by a non-technical merchant in under 30 minutes, but deep enough to satisfy the requirements of a $50M retailer.
Our Solution
An 8-month engagement delivering the complete platform: a Next.js storefront framework with 40+ customisable themes, a Laravel-based multi-tenant API, Stripe integration for subscription billing and merchant payouts, and a real-time inventory system built on PostgreSQL with Redis caching. The no-code storefront builder uses a block-based editor we built from scratch, allowing merchants to drag-and-drop their way to a custom storefront without touching code.
Results
FlowCommerce now processes over $28M in GMV monthly across 3,200+ merchant storefronts. The platform achieved 99.98% uptime in its first year of operation and a Lighthouse performance score of 96/100 across all merchant storefronts.
